74% of businesses have started using video content marketing. 71% of these companies were not using video a year ago! This trend has progressed rapidly and will reach new heights sooner than we think. Undoubtedly, video marketing is one of the newest additions to your promotion toolbox.
Video Boosts Conversions and Sales
Videos can make you some serious money. Adding a product video or video showcasing your business and services on your web landing page or on your social media platforms can lead directly to consumer attention and sales
Video Shows Great ROI
76% of businesses say that video provides good return on investment. Even though video production is not yet the easiest or cheapest task, it pays off big time. It’s the content that matters!
Video Builds Trust
Trust is the foundation of conversions and sales. Video does it all. Video content is likely to engage us and ignite emotions. Social media has become the most powerful tool to promote your brand
Google Loves Videos
You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
Video Appeals to Mobile Users
Video and mobile go hand in hand. Mobile video views have grown more than 233 percent. Since people like to watch videos on the go, and a number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Video Marketing Can Explain Everything
Launching a new business, product or a service? 98% of users say they’ve watched an intro video to learn more about a business or service. That is why 45% of businesses that use video marketing said that they have an intro video on their home page. Of those businesses, 83% said that their home page intro video was effective.
Video Engages Even the Laziest Buyers
Video is a great tool for showcasing your business, but its also super easy to consume. Today’s life is too busy and the modern customer wants to see the product or a business introduction in action instead of reading
Video is Rocking Email Campaigns
When you’re creating videos already, make sure to incorporate them into your email marketing campaigns. An introductory email that includes a video receives an increase click-through rate by 96%. That’s a great way to stand out from competition and get your message across.
Video Ads Work Wonders
The average click-through-rate of video ads is 1.84%. That’s the highest CTR of all digital ad formats! For a 15-second non-skippable video ad the completion rate is 92% and for skippable video ads, the rate is 9%.